ABOUT THE BRAND

AURORA DÙ was established in 2025 by Aurora Du in Paris, France.

The brand unveils narratives where control surrenders to the unknown. Timeless elegance and sophisticated femininity intertwine in the brand’s core. Through the selection of fabrics from prestigious Italian and French mills, coupled with a commitment to refined craftsmanship, each creation is expertly made in Paris.

The founder and creative director, Aurora Du, accomplished her undergraduate degrees in fashion design from Parsons School of Design in New York and Central Saint Martins in London, followed by a master’s degree in luxury management from Institut Français de la Mode in Paris. With in-depth work experience at renowned luxury houses, including The Row and Balenciaga, and publications as Vogue and Harper’s Bazaar.